Projects & CV

You can learn about the projects and areas which I’ve worked in since I finished my business degree in International Marketing here. You can find all the further education programs, seminars and online training that I’ve completed below. You can use this to paint a picture of whether I’m the right person for your project.

Projects

Hovmand GmbH | Market leader for mobile lifting devices | freelance marketing consultant & copywriter | B2B | ongoing

  • Development of brand campaigns
  • Development of lead gen campaigns and email nurturing
  • Development of the customer journey
  • Redesign of USPs
  • Content strategy & content planning for blog posts, newsletters and social media
  • Copywriting of newsletters, social media posts and a whitepaper
  • Development of a B2C social media concept
  • Marketing Strategy Germany
  • Marketing Strategy for the market entry in Austria and Switzerland
  • General marketing strategy consulting

 

Charlotte Heidsiek | Future Work Coaching | freelance marketing consultant & copywriter | B2B & B2C | ongoing

  • Conceptual co-design of the product portfolio
  • Content design and copywriting of the website as well as project management for the relaunch
  • SEO analysis and implementation
  • Social media and newsletter concept
  • Content planning for social media, blog posts and newsletters
  • Writing blog articles on the topics of change, (digital) transformation & new work
  • Copywriting of newsletters and social media posts
  • Creation and sending of newsletters in Mailchimp
  • General marketing consulting

 

Auxilium GmbH ǀ Medical supplies store network ǀ freelance copywriter ǀ B2C ǀ Remote ǀ 1 month

  • Copy for a comprehensive rehabilitation leaflet for parents with physically disabled children (Introduction to the various equipment available and their use, guidelines for applying for the equipment and getting the application approved)

 

Bredenoord GmbH | Mobile power supply | Freelance as Marketing Manager for Germany | B2B | Remote & Hamburg/Wörnitz/Apeldoorn (NL) | 7.5 months

  • Responsible for all marketing activities and marketing communication in Germany, incl. the budget
  • PR: Introduction of standard PR processes in marketing, cultivation and maintenance of press contacts in the construction sector, PR planning, writing of press releases and press articles
  • Event management: planning and organization of the exhibition presence at bauma, the biggest international exhibition in the construction sector, including event PR.
  • Website support and link-building activities
  • Newsletter planning and implementation
  • Development of standard processes, planning and implementation of user reports
  • Sponsoring
  • Implementation of an appearance in a television series

 

IT service provider | Freelance Marketing Consultant and Writer | B2B | Remote & Passau | 2 months

  • Texts for a promotion campaign, incl. landing page
  • Writing for the website

 

vpool Deutschland GmbH | Food industry logistics | Freelance as Marketing Team Lead | B2B | Remote & Wörnitz | 10 months

  • Overall responsibility for marketing, incl. the budget
  • Development of standard marketing processes in the company
  • Development of a new corporate identity
  • Development of a launch strategy, incl. product pricing, for a new product
  • Development of a communication strategy, added value and re-positioning in the market
  • Content creation and content management: website, videos, brochures, flyers, sales material, advertising materials
  • Texts: websites, brochures, video storyboards, advertorials, press releases
  • PR: press contact, placements, yearly budget planning
  • Event management: design and organization of an event

 

Iris Germany | Advertising agency | Freelance Project Manager | B2B | Munich | 3.5 months

  • Project management in a digital campaign for Samsung B2B products
  • Complex Lead Gen Campaign
  • Cooperation with creatives, digital producers, account managers and Samsung

 

Citizens’ initiative | Environmental organization | Volunteer Content Manager | B2C | Saldenburg | 2 months

  • Citizens’ initiative campaigning against a planned disposal site for nuclear waste in Saldenburg
  • Concept development for a website, in conjunction with an app and Facebook
  • Research and text creation for all content
  • Writing of press releases

 

Hot Dog World | Food industry | Freelance Marketing Consultant | B2B & B2C | Hannover & Remote | 4 months

  • Ad-hoc start in the middle of catalogue production and website relaunch
  • Development of the central theme of the catalogue and website
  • Writing of the redefined content for the catalogue and website
  • Newsletter concept and text (one-off)
  • Draft of a Facebook campaign
  • General Marketing Consulting

 

Samsung Electronics | IT products | Channel Marketing Manager | B2B | Frankfurt am Main area | 4 years

  • Development and implementation of a cross-product marketing strategy, aimed at commercial end users in the areas of Education, Healthcare, Finance, Government and Retail
  • Content Creation: development work. Explaining frequently complex IT solutions for the individual target markets in a clear way, conveying added value and presenting Samsung as a trustworthy partner in B2B business

 

Samsung Electronics | Consumer Electronics & IT Products | Online Marketing Manager | B2B & B2C | Frankfurt am Main area | 2.5 years

  • Project management with amalgamation of all available databases and the introduction of a CRM system
  • Responsible for cross-product areas of a dealer online platform and project management for the relaunch
  • eCommerce: development of a cross-sectoral partner program for Samsung Online dealers
  • Content creation for the online partners
  • Cooperation with price comparison portals

 

Samsung Electronics | IT products | IT Cluster Marketing Manager | B2B | Raum Frankfurt am Main | 2 years

  • Complete planning and organization of reseller and distribution trade fairs and roadshows
  • Creation of advertising measures
  • Continuous development of the reseller partner program
  • Support with sell-out reporting and responsible for the CRM system
  • Development and implementation of marketing measures for IT decision-makers

 

systaic Deutschland GmbH | Solar energy | Marketing & Communications Manager | B2C | Frankfurt am Main area | 2 months

  • Creation and implementation of marketing plans and communication concepts (external and internal)
  • Relaunch of the company website and intranet
  • Market and competitor analysis

 

Lufthansa Technical Training | Aviation Training | Area Account Manager | B2B | Frankfurt am Main | 7 months

  • Sale of management training in the Germany territory
  • Consultancy and support for existing customers
  • Order processing and acquisition of new customers

 

Lufthansa LAN Technical Training | Aviation Training | Marketing Manager | B2B | Santiago de Chile | Almost 3 years

  • Development and implementation of a marketing strategy
  • Market and competitor research
  • PR
  • Organization of an international event in the Latin American Aviation sector
  • Website relaunch
  • Customer satisfaction analysis and identification of measures

Further Education, Seminars, Online Training

 

  • Augmented Reality - How to revolutionize your marketing | BVMW in cooperation with mgo360 | Webinar | 2021
  • Sales funnel analytics as the basis for digitalization | BVMW in cooperation with thaltegos | Webinar | 2021
  • Turning colleagues into corporate influencers | BVMW in cooperation with Althaller Communications | Webinar | 2021
  • Hybrid Events | Marketingclub Karlsruhe | Webinar | 2021
  • Trademark Law and Social Media | Little Birds Media | Webinar | 2021
  • Correct Gendering - Basic Course | Sigi Lieb | Online Training | 2021
  • AI is now | Platform Learning Systems, Acatech, Federal Ministry of Education & Research | Online Conference | 2021
  • SEA & Adwords | BVMW in cooperation with SEOwerk | Webinar | 2021
  • The most efficient Social Media strategies in B2B | StraightUp GmbH | Webinar | 2021
  • Your PR Success | Marike Frick – Was Journalisten wollen | Webinar | 2021
  • Social Media in B2B communications | Althaller Communication | Webinar | 2021
  • Digital Visibility: Every Company is a Media | BVMW in cooperation with demps & partners | Webinar | 2021
  • First place on Google: Why search engine-optimized content is growing ever more important | BVMW in cooperation with seowerk | Webinar | 2021
  • SEO for SMEs – What matters in 2021 | BVMW in cooperation with seowerk | Webinar | 2021
  • Content Marketing | W&V | W&V-Report | 2021
  • Content Marketing Tools | W&V | W&V-Report | 2021
  • Social Selling – How to be visible on LinkedIn and get contacted | Leaders Media Nils Grammerstorf & Robert Heineke | Webinar | 2021
  • Storytelling | Constanze Mihr, Mediasolutions | Webinar | 2020
  • Artificial Intelligence The risk of robots: Who is liable when AI makes mistakes? | bidt – An Institute of the Bavarian Academy of Sciences and Humanities | Webinar | 2020
  • The Federal Government’s Digital Summit | Online Conference | 2 days | 2020
  • B2B lead generation | Trusted Targeting | Webinar | 2020
  • Digital Transformation Week: Digitalization and AI in Energy, Farming, Health, Mobility, Retail | Bitkom | Online Conference | 5 days | 2020
  • Fraunhofer Solution Days: Artificial Intelligence in Health, Digital Economy, Systems & Mechanical Engineering, Mobility | Fraunhofer Institute | Online Conference | 4 days | 2020
  • Elements of AI (Artificial Intelligence) | The Federal Government’s platform „Learning Systems” | Online Training | 6 weeks | 2020
  • Custom SEO Strategy: Keyword Research, Audit & Link Building | Udemy Online Academy | Online Training | 2 days | 2020
  • Writing | Texterclub – Die Akademie | Nuremberg | 2 days | 2019
  • Podcasting | Udemy Online Academy | Online Training | 3 days | 2019
  • Marketing & Manipulation | Udemy Online Academy | Online Training | 1 day | 2019
  • Marketing & Sales of Fairly-Traded products | Trade Education Centre Hesse | Frankfurt am Main | 1 day | 2015
  • Online Marketing Manager | ebam Akademie | Frankfurt am Main | 6 months | 2010
  • Advanced Marketing: Revision of marketing strategies | SARCAP | Santiago, Chile | 1 week | 2006
  • Media Training – PR and crisis management | German-Chilean Chamber of Commerce | Santiago, Chile | 1 day | 2006
  • Northwest College Powell, Wyoming, USA | Stay abroad in preparation for my degree program, attending the following courses: Spanish, French, American Culture, Diet & Exercise, Internet | 3 months | 2001

 

I am happy to provide you with my full CV on request.

You can learn what customers say about working with me here.