References

This is what customers say about working with me.

Marketing and communication concepts

Portrait Ch. Heidsiek

I was looking for someone to accompany me regarding my (re)positioning as a consultant and copywriter for Future Work and regarding the relaunch of my website. And this person - and much more - I thankfully found in Inke. She wrote the texts for my website and also sharpened my profile and my offer - and coordinated the project ‘new website’ with other freelancers. After the relaunch, we continue to work together on my newsletters, which she significantly drives forward with texts/ideas and impulses. Professionally, I can rely on Inke 100 %, she's a complete professional and has a 360-degree view. And what else I find so incredibly great: Even in between we talk and she advises me, and we also just chat nicely with each other. Unfortunately, I am in the north and she in the south - otherwise there would have been for sure one or the other joint walk and coffee! I am super happy to know Inke on board Future Work!

Bredenoord hired Inke as an Interim Marketing Expert. She was part of a Dutch & German marketing team and was responsible for the German market. Inke successfully combined project management skills with hands on work. She also helped develop the marketing team with her broad knowledge about all aspects of marketing. Inke is a cheerful, driven and above all professional marketer who won’t take no for an answer if this means the result will be less successful.

"We got Inke on board at a point in which we needed to design a uniform corporate identity and to develop our “DNA”, i.e. to define who we are, what we offer and why cooperation with us is worth it. We also needed the basic marketing process and a model of regular customer communication to be designed. Although Inke was from outside of the sector, she quickly found her feet, coordinated her ideas with all the relevant colleagues and us, and then resolutely implemented them. She avoided marketing blah blah blah and instead provided us with hands-on concepts which could be quickly implemented."

"Inke developed the website/app/Facebook concept for our citizen’s initiative campaigning against a planned disposal site for nuclear waste in the “Saldenburger Granit” area where special granite is found. She also wrote all the texts and managed the project. The web designer implemented the graphic and technical aspects. Between our initial discussion - which included stipulation of specific steps - and the final website, Inke kept all those involved in the project up to date; provided us only with information that was relevant for us, and requested concrete feedback. She provided decision templates so that I could quickly make decisions, without too much personal effort. During the project, she repeatedly created schedules and ensured that these were kept to, without putting me or the Web Designer under time pressure; her project management allowed for this from the start. This is how we cultivated constructive communication and friendly cooperation throughout the whole project."

"Inke joined us for our project on an ad-hoc basis, slightly before the end, and quickly ensured that our two catalogues and our website shared a central theme. The result was a focus on our USPs (unique selling points) and an overall story. Our next step will be to develop a full concept, to set up individual marketing measures to be better-targeted. In my initial consultation, Inke’s focus was on efficiently supporting me in my tasks and representing good value. She also offered me short- and long-term solutions that I only needed to choose between."

Content Marketing

"Inke wrote our leaflet on rehabilitation for children, a comprehensive guide for parents of physically disabled children. During the bidding phase, she provided me with the details of a structure for handling the project, which was a great help for me. She quickly got to grips with the topic and met all our content requirements in full. In addition, she was always open to suggestions and delivered work absolutely on time, even though it was a short-term project. Inke’s cooperation with us was exemplary and frictionless."

Project and event management

Why the name faires marketing?